01
See the whole operating picture
Sales does not sit apart from delivery, finance, hiring, or the customer experience. We look at the connections that shape performance.
About the Collective
Experience that knows how to get close to the work.
Story & Stone Collective LLC is the umbrella for work grounded in judgment, useful structure, and respect for the complexity of a growing business. Story & Stone Advisory is its executive sales leadership division.
Executive experience. Close to the work.
01/ The experience behind the work
20+ Years
Building and leading sales organizations
For more than 20 years, I’ve led sales teams, built strategic accounts, and worked across multiple markets. I know the day-to-day challenges: an imperfect CRM, a forecast that keeps shifting, a team that needs clearer direction, or a business growing faster than its sales process.
I stay close to the work. I listen, get clear on what’s happening, and help the team focus on practical next steps they can act on.
02/ Founder profile
Meet Lisa McCollough
Story & Stone Advisory is led by Lisa McCollough, a senior sales executive with more than 20 years of experience building teams, developing strategic and national accounts, and leading growth across complex, multi-market service businesses.
Lisa's approach is hands-on and operational. She works directly with leadership and sales teams to strengthen pipeline discipline, forecasting, CRM adoption, accountability, talent, and strategic account execution.
Her experience spans relationship-driven B2B environments where sales performance depends on strong leadership, close alignment with operations, and the ability to turn strategy into consistent execution.
Florida-based, Lisa works with PE-backed, founder-led, and growth-stage companies that need experienced senior executive sales leadership during periods of growth, transition, or leadership change.
Selected leadership experience
- Regional Senior Sales Executive
- Led a 14-person, multi-state team
03/ Values
A point of view with room for the reality in front of us.
02
Be clear about the work
Good leadership makes priorities visible. We name what is true, choose what matters now, and build an operating rhythm around it.
03
Stay close to the team
Plans only matter when people can use them. We lead with the team, in the pipeline, in the CRM, and in the conversations that move accounts forward.
04/ Ways of working
Senior presence, practical pace.
- 01Direct conversations with the people closest to the work
- 02A practical point of view shaped by more than 20 years in senior sales leadership
- 03Clear priorities and visible ownership
- 04Respect for the business already built
- 05The flexibility to operate nationally and travel as needed
05/ Next step