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Fractional Sales Leadership
Ongoing, part-time executive leadership to lead the sales team, strengthen execution, and build a dependable operating rhythm.
Explore this serviceStory & Stone Collective
I help founder-led, PE-backed, and growth-stage companies lead their sales teams, strengthen performance, and navigate leadership transitions.
Whether you’re filling a leadership gap, integrating an acquisition, or addressing stalled growth, I bring hands-on executive leadership to your team.
Clients work directly with Lisa McCollough.
Deep experience in restoration, environmental, construction, and building services—with a focus on businesses where relationships drive growth.

Lisa McCollough
Founder | Senior Sales Executive
Leadership experience, close to the work
20+ Years
Senior sales leadership
Senior Executive
Sales leadership experience
Sales team leadership
Experience leading a 14-person team
Multi-market leadership
Leading teams across several states
How Lisa can lead
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Ongoing, part-time executive leadership to lead the sales team, strengthen execution, and build a dependable operating rhythm.
Explore this service02
Temporary executive leadership during a vacancy, transition, acquisition, or search for a permanent leader.
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A focused assessment of the sales organization, pipeline, CRM, forecasting, talent, and sales process, with a prioritized action plan.
Explore this serviceFor a direct conversation about your sales leadership needs.
Email LisaStory & Stone Collective LLC
Story & Stone Advisory is the Collective’s executive sales leadership division. Lisa works directly with each client’s leadership team.