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Story & Stone Collective

Story & Stone Collective

Fractional & Interim Sales Leadership for Growing Service Businesses

I help founder-led, PE-backed, and growth-stage companies lead their sales teams, strengthen performance, and navigate leadership transitions.

Whether you’re filling a leadership gap, integrating an acquisition, or addressing stalled growth, I bring hands-on executive leadership to your team.

Clients work directly with Lisa McCollough.

Deep experience in restoration, environmental, construction, and building services—with a focus on businesses where relationships drive growth.

Lisa McCollough, Founder of Story & Stone Advisory

Lisa McCollough

Founder | Senior Sales Executive

Leadership experience, close to the work

20+ Years

Senior sales leadership

Senior Executive

Sales leadership experience

Sales team leadership

Experience leading a 14-person team

Multi-market leadership

Leading teams across several states

How Lisa can lead

Three ways to bring senior sales leadership closer.

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01

Fractional Sales Leadership

Ongoing, part-time executive leadership to lead the sales team, strengthen execution, and build a dependable operating rhythm.

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02

Interim Sales Leadership

Temporary executive leadership during a vacancy, transition, acquisition, or search for a permanent leader.

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03

Sales Performance Diagnostic

A focused assessment of the sales organization, pipeline, CRM, forecasting, talent, and sales process, with a prioritized action plan.

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For a direct conversation about your sales leadership needs.

Email Lisa

Story & Stone Collective LLC

Story & Stone Advisory is the Collective’s executive sales leadership division. Lisa works directly with each client’s leadership team.

About Lisa